The Brotherly Shove? A Tush Push? Whatever the Philadelphia Eagles want to call their trademark play, teams around the NFL still can't find a way to stop the inevitable.
And on a rain-soaked night at Arrowhead, with a Super Bowl rematch on the line against the team that inflicted the toughest of defeats just nine months ago, what better weapon to have up your sleeve than one that guarantees success.
With just over six minutes to go and the Chiefs up by three, Jalen Hurts was thrust over by his burly Eagles offensive line - led by Jason Kelce - as they cemented themselves as the team to beat in the NFL this season with a gritty win on the road.
They were certainly helped by another lackluster offensive display by the Chiefs and a costly red zone fumble by Travis Kelce when it mattered most. He did manage to score but his performance here will inevitably lead to more talk of distractions.
We'll never know if the Chiefs would have converted from where he dropped the ball but Kelce's uncharacteristic error opened the door for the Eagles and they smashed right through it.
Jalen Hurts led the Philadelphia Eagles to a win over Super Bowl opponents Kansas City Chiefs
Eagles head coach Nick Sirianni was all smiles as he watched his team pull off a deserved win
It would have been easy for Nick Sirianni's team to have been consumed by the pain of defeat in Arizona. But they are confident in everything they do, resilient when things don't go their way and have subtly tweaked their game plan to improve.
D'Andre Swift is one of their best new recruits. On a night where the spotlight could easily have been on all the Swifts in Travis Kelce's hospitality suite, their namesake delivered his most impressive performance as an Eagle yet.
The running back, traded from the Lions in the offseason after a mixed three years in Detroit, seemed to crash through the Chiefs defense time every time it mattered most.
After Justin Watson scored the opening touchdown off a Patrick Mahomes jump pass, Swift scored one of his own as the Eagles hit back almost immediately.
Many people thought other Swifts would steal the limelight on Monday night but D'Andre Swift dazzled for the Chiefs
It came after a brilliant run that Swift owes to Jason Kelce, who showed no sign of his age when he exploded off the line and steamed through Justin Reid as though he wasn't there. Swift saw the gap and exploited it.
Hurts and Mahomes both traded interceptions - perhaps because of the dismal conditions - when the game was tied at 7-7 and the Eagles star was sacked five times in a bruising first half.
But now in his third year as a starter, Hurts looks unfazed by adversity and started to settle into the game in the second half.
He showed the strength of his run game with a 10-yard touchdown to make it 14-17 and then threw a dart to turn this game on its head.
If his decisive conversion from the one-yard was the final nail in the Chiefs' coffin then his outstanding deep pass to DeVonta Smith on the previous play was what really did the damage.
With the ball close to the 50-yard line, Hurts took a couple of steps and launched the ball into the night sky. It felt like it took an age to come down but when it did Smith was there to accept it, catching it just short of the line.
That was game over. Especially when you've got a guaranteed one-yard play in your locker.
So, how 'bout those Chiefs?
Well, offensive errors continue to haunt them. They are now proving costly, too.
Patrick Mahomes and his Chiefs offense are struggling to finish teams off in the second half
Travis Kelce fumbles the ball after catching it before the Eagles scored at the other end
Worryingly as well, the Chiefs have scored an NFL-worst 53 points in the second half of games this season, which equates to just over five per game. Here, they were shut out in the second half for the third consecutive game.
Penalties, red-zone turnovers and dropped passes will take their toll and here it prevented them from threatening the Eagles once they fell behind.
'All season long,' Mahomes said, 'we haven't played good football in the second half. We've got to continue to work. Obviously, we had a pretty good first half running the football, but we've got to find ways to finish games offensively.'
Predictably Kelce was his top target, catching seven passes for 44 yards and a score, but - as mentioned - he turned the ball over in the red zone with a fourth-quarter fumble.
'Just not playing up to the level I have in the past,' a despondent Kelce said afterward. 'I've got to be better.'
The Chiefs' struggles on offense were encapsulated by their final drive.
A 73,000 strong crowd were expectant. They've seen Mahomes go downfield and win games time after time.
The Chiefs had one final opportunity with the ball at their own nine-yard line and 2:49 left on the clock. That's usually an age to Mahomes but here it felt like it was never going to be enough time.
Brothers Travis and Jason Kelce shared a warm embrace at the conclusion of the 'Kelce Bowl'
They began with a fourth-down conversion, and a roughing-the-passer penalty pushed them near midfield.
But then came the moment to win it and beat the Eagles again.
Mahomes dialed a picture-perfect pass to Marquez Valdes-Scantling for a would-be 51-yard touchdown, only for it to go right through the wide receiver's hands.
Then, after Mahomes was called for intentional grounding, he threw one last incompletion on a ball that Justin Watson could have caught that would have kept the Chiefs alive with a first down.
Instead, the Eagles ran out the clock.
Victory leaves the Eagles at 9-1 and looking like strong contenders to win the NFC again. Defeat leaves the Chiefs second in the AFC behind the Ravens.
Despite that, you certainly wouldn’t bet against these two meeting again in Las Vegas in 82 days.
But while the Eagles look more and more likely to be in Sin City, the Chiefs have plenty of work to do.