Everyone makes mistakes, even the professionals, something that Today host Jenna Bush Hager proved once and for all when she made the mother - or daddy - of all slip-ups on live TV.
The Today co-host was talking about her four-year-old son Hal wanting to dress up as Trolls characters Guy Diamond and Tiny Diamond with her husband, Henry Hager, when she made the blunder.
'Hal wants to be baby Diamond and have daddy be... first of all, I just called him daddy on television,' Jenna, 41, said, as her co-host Hoda Kotb started laughing.
Hoda chimed in, as the crew could be heard laughing in the background, trying to make Jenna feel better about her hilarious slip-of-the-tongue.
Jenna Bush Hager made the hilarious - and unfortunate - slip up on Monday's Today episode
A visibly embarrassed Jenna put her her head in her hands asked if there was 'a corner where [she] can go sit for a few minutes just to think'
'If all the things you said in your own house you said out loud, people would think you're crazy,' she sympathized.
'Oh gosh,' Jenna said with her head in her hands.
'I just called my husband daddy,' the stunned TV host reiterated. 'I need to be put in some sort of... Is there like a corner where I can go sit for a few minutes just to think?'
Jenna met her husband in 2004 while he was working on her dad's presidential campaign.
She previously admitted on the Today show a few years ago that she asked him to marry her after they had only three months of dating - but he turned her down because she was too young.
The couple, who share three children, daughters Mila, 10, and Poppy, eight, and son Hal, four, tied the knot in 2008 at the Bush's ranch in Crawford, Texas.
Jenna previously vowed that her little ones will 'never be invited' on the Today show again after her daughter Mila revealed live on air that she had once peed her pants.
Speaking on the program in June after she had brought her two daughters to the Today Plaza in Rockefeller Center so they could attend Ed Sheeran's outdoor concert, the mom-of-three said: 'They're not here because they'll never be invited on this show again.
'Because they just like to get secrets out of you. They're allowed to come and watch the concert, but they're nowhere close to microphones.'
Hoda chimed in, as the crew could be heard laughing in the background, trying to make Jenna feel better slip-of-the-tongue
'I just called him daddy on television,' Jenna, 41, said in disbelief, as her co-host Hoda Kotb started laughing
The 41-year-old presenter shares three children with her husband Henry Chase Hager, 45: daughters Mila, 10, and Poppy, eight, and son Hal, four
Bush Hager and her husband Henry tied the knot in 2008 at the Bush's ranch in Texas
Jenna often shares tales of her family life on air, recalling the savvy antics of her 10-year-old daughter Mila as she convinced her parents she needed a debit card.
The mom-of-three revealed Mila put together a PowerPoint presentation detailing why she feels she is 'responsible enough' to have a special kid-friendly debit card by the company Greenlight.
Jenna explained that her eldest child put together a series of persuasive slides to try and prove to her parents that she should be given the debit card.
According to Jenna, Mila made the decision after repeatedly being rejected by her mom and dad.
The former first daughter said she and her husband repeatedly said no - so their eldest daughter tried a different approach.
Instead, the 10-year-old took it upon herself to put together a PowerPoint presentation where she listed all the reasons why she believes she is 'responsible enough' for the Greenlight card, but also what chores she plans to do in order to earn money.
'Mila wanted a Greenlight card, somebody told us about it on the show, it's a debit card without any responsibilities,' Jenna explained. 'It's for kids but they can also learn to invest.
'Somebody told us that this was the best thing for kids to learn. It's real money that you would put into the account and then they can choose to invest it, to spend it, to do all these other things.'